• This chapter sharpens the “be skeptical of the data itself” idea.
  • Strong three notes:
    • Treat observational data as inherently biased. Not useless — just never context-free.
    • Always ask how missing values were handled.
    • There is no universal minimum sample size in statistics. “Enough data” depends on the question, variability, effect size, method, and quality of the sample.
  • A few more ideas are worth keeping:
    • Sampling bias is dangerous because more data does not fix biased data. A huge bad sample is still bad.
    • How was this data collected? is often more important than how sophisticated the model is.
    • The type of data constrains the valid analysis. Count data, continuous data, categorical data, etc. are not interchangeable.
    • Missingness can itself carry information. Sometimes “missing income” can become a meaningful feature rather than being blindly filled in.
    • Many business concepts are only proxies: loyalty, reputation, brand equity, satisfaction. You’re often measuring an approximation, not the thing itself.
  • The strongest synthesis here is probably: Arguing with the data means questioning where it came from, what it actually measures, what is missing, and what assumptions are hidden inside it before trusting any result.